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BTO's Head of Communications, Mike Toms, explains the runaway success of Red Sixty Seven, a project to highlight the UK's most at-risk birds.

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An increasing body of research suggests that scientific messages may be communicated more effectively through the use of art, storytelling and photography, rather than via peer-reviewed papers. The need to broaden engagement with work on declining populations of migrant birds prompted BTO to explore the potential for an arts and culture approach to better present its ongoing research into UK birds that winter in Africa. It is this approach that resulted in the publication of our Flight Lines book.Delivering meaningful changeThe populations of many of the birds that migrate between Europe and Africa are in decline. As migratory bird populations...

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